Wednesday, April 29, 2009

This week in Veer: Photochromic Ink!

A week or so ago, I got this neat little cardboard postcard from Veer. (You should sign up to be on their mailing list for lots of cool stuff.) Anyway, it was a great, type-based beautiful postcard, that I didn't think much of at the time. Here's what it looks like



I was looking at it again today and actually read it (smart, I know) and discovered that if you take it outside, you'll get a special message. Really? Sure enough, there was one. Specific letters turned green and spelled out 'photosynthesis.' How cool, right? I always love learning about printing materials, so I really enjoyed the novelty here. I took this on my phone, so the quality isn't best, but you get the idea.

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