One thing that really struck me this week, while doing the historical research, was the significant effect technology has on design, both good and bad. I looked at Esquire from 1945 to 1955 and was amazed by how much changed with the ability to have 4-color printing. Photography became much more common. Color, now that there could be more than one, became a navigational tool. All these things that were previously not possible were options for publishers.
On the other side of things, in today's techno-savvy world, technology has almost become a crutch for some designers. Good design doesn't come from a computer, it comes from a brain, and the computer is a catalyst. This idea often gets lost, but I think it's a really important concept. And of course Milton Glaser puts it best:
"Computers are to design as microwaves are to cooking." -Milton Glaser
Here's a video of my slideshow from Tuesday:
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